In an illustrious career examining the principles of decision-making and risk analysis, Dr. Baruch Fischhoff has collaborated with various standout thought partners—including Dr. Paul Slovic and Dr. Ralph L. Keeney—to push the field forward.
Along with Slovic and Dr. Sarah Lichtenstein, Baruch founded Decision Research in 1976, an institute that analyzes decision-making during risk scenarios. Baruch has often been at the forefront of such research. He was founding chair of the Food and Drug Administration Risk Communication Advisory Committee. He chaired the National Research Council Committee on Behavioral and Social Science Research to Better Intelligence Analysis for National Security. He also co-chaired the National Research Council Committee on Future Research Goals and Directions for Foundational Science in Cybersecurity.
He is a former member of the Department of Homeland Security’s Science and Technology Advisory Committee, the World Federation of Scientists Permanent Monitoring Panel on Motivations for Terrorism, and the Environmental Protection Agency Science Advisory Board.
Previously, Baruch was the President of the Society for Judgment and Decision Making, as well as the Society for Risk Analysis.